Straight Talk


What motivates today’s student-athlete?

That’s what Dr. Keith Adams, and educator and coach, consistently asks.

He’s the founder of the Coach Keith Adams Project ( and he’s studying motivation factors for today’s student-athlete. His goal is to help athletes, as well as coaches…if coaches understand what provides academic and athletic motivation for athletes, they’ll be able to recruit better, and coach more effectively.

To contact Dr. Adams with questions, or any specific work he might be able to help your team with, email him at

For more information on our show sponser, Advanced Recruiting Intelligence, go to

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